Home of the Soul Cookie

One of the projects I worked on recently was the local water safety program. See, there are hundreds and hundreds of miles of aqueducting canals that make agriculture in this area possible. Each year, the local DWP (called the IID - Imperial Irrigation District) launches a big campaign to dissuade kids from swimming in the canals, since doing so often ends in death when the children experience currents much, much more intense and canal banks much, much steeper than they’d expected.

Starting this year, our office was tasked with devising and coordinating the annual water safety efforts. My role was to come up with the entire logo-and-theme package, plus develop a website, plus produce the images that would be used on billboards across the county all summer long.

I saw my first one on Friday:

From my humble li’l Photoshop file to a massive billboard… It made me feel good (even if this billboard appears to spring up out of a junkyard).