Because calling it “Come Out of Your Bunk Day” just elicited titters
Hmm.
It seems that June 23rd is to be Serenity Day, on which fans plan to buy, and get others to buy, copies of the Serenity DVD in hopes of convincing Universal that creating a sequel is a good business decision.
Hmmm…. now I just have to figure out which of my friends & family *don’t* have the DVD yet…