Perspective
Sarah McLachlan
“World on Fire”
www.worldonfire.ca
Wikipedia says:
The video for World On Fire opens with the claim of having cost $150,000, despite the ensuing low-quality footage of McLachlan in a plain room playing her guitar. The video continues to reveal it actually cost $15, then tracking (in animated and videotaped segments) how the remainder went to enriching lives all around the globe through charity donations. It is one of McLachlan’s most political songs, intended to graphically illustrate the impact that even relatively small individual donations might have on third-world poverty.
I saw the video a while back. While it’s very good, it made me wonder if it was more expensive than $15 given the amount of footage they probably had to buy the rights to in order to include it in the video.