Home of the Soul Cookie

Jon pointed out in the comments of my last post that there’s a way for each of us to make a substantive difference today.

Since today is World AIDS Day, I thought it appropriate to quit putting off something I’ve been meaning to do for weeks: I went over to Mike Todd’s blog and clicked the “Make a Donation” button he has in the right column, to support his effort to get 1000 people to join together to donate $10 to support AIDS relief in Africa.

Why $10? Because that’s the same amount you would be giving, through Apple, if you bought a red iPod.

In his post, Mike writes:

I don’t have a clue what the profit margins are like on the iPod, but $10 doesn’t strike me as a lot of money. Let’s be realistic. It’s not. Here’s the choice: You can lay out $200, get a new iPod, and contribute $10 to a good cause. Or, you can just contribute the $10. We believe we can get 1000 people to donate $10 each. We’d like $10 from everyone in the developed world, but we’ll settle for you, and everyone you know.

I chipped in my CAN$10 – less than nine dollars US. Won’t you?